Understand the underlying drivers of a project. Define the scope, objective, and timeline of a project. This step establishes common understanding amongst stakeholders.
Understand the current state of the organization and the market dynamic. This step identifies gaps that can drive potential improvements and growth opportunities.
Conduct secondary or qualitative primary research to explore consumer needs. This step provides insights to ensure that the solutions are grounded on real consumer needs.
Brainstorm on solutions based on captured insights. This divergent step provides possibilities that may not have been considered previously.
Pick the best ideas based on brand fit and feasibility. This convergent step ensures that the project stays within the constraints of the organization.
Conduct qualitative and quantitative research on solution prototypes. This step ensures that the solution delivers on consumer needs.
Provide clear recommendations to capture growth opportunities, based on consumer insights, feasibility, brand fit, and business potential.
Devise an action plan. Manage the execution by working with relevant team members.