One of the major lessons I have learned from reading great marketers like Al Ries and Jay Conrad Levinson was that if it was something worth doing, it was something that’d be worth doing NOW.

You shouldn’t wait till it was perfect.

You shouldn’t wait for the perfect debut opportunity.

You shouldn’t wait.

Perfection may never come, and you may just miss the opportunity altogether!

Allow me to illustrate. This weekend, I met a blogger. Her blog was not the money making machine she’d like it to be, and she decided to go the shelf-publishing route. She is currently in the process of writing the book, and I wish her the best of luck. She had some interesting ideas, for her book and for her marketing.

One of such interest ideas was that she would make bookmarks when her book comes out.

However, she did not have any promotional materials for her blog.

Why wait for the book?

Why not promote the blog now, and use the blog as another platform to promote the book?

A guerrilla marketer needs to get skippy in today’s economy. Don’t wait for your big idea before putting yourself out there. Think about what you could do today! Speed to market, in this and in always, is the key to success. 

photo credit:moo.com business cards, originally uploaded by bargainmoose.

Editor’s note: Finally fixed this post. Sorry for the formatting problems earlier.