“What’s in a name? That which we call a rose
By any other name would smell as sweet.” – Juliet

Well, in marketing, name could make a big difference!

Names make the first impression. For example, today I read an article about the internship market for today’s college students. In the article, it mentioned an internship placement service named University of Dreams. This was a name that made an impression. This was a name that was memorable. This was a name the communicated everything you wanted to know about the organization in three simple words.

So, take the time to think about the name.

A common approach for many is to incorporate their own birth-given name into their business’ name. That is only advisable if you already have a reputation in your community or if you have a very memorable name. If your last name is Smith, Johnson, etc., do not use it for your business.

But, what if you are given a name? Or how about personal branding? Now, I have read some books that suggest that you should change your name if your name happens to be Jane Smith. However, I don’t know how many people would actually follow that advice. However, don’t worry. Borrow a lesson from the big guys, where the company name and the brand name are not necessary one and the same. Just because your name is Jane Smith, that doesn’t mean your brand name needs to be Jane Smith. You could be Jane Smith, your 10 Days Matchmaker!

Photo Credit: A Late Given Rose, originally uploaded by Kuzeytac.