The holiday season has definitely begun. Not being a religious person and not having any kids to buy toys for, this is a particularly annoying season.
However, this is also the season of some of the best ads. I’m sure I’ll be discussing a few over the next few weeks.
Today, [...]
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Category: Advertising, Strategy / Tactics
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You’ve been waiting for this one. The final primal code highlighted in Primal Branding by Patrick Hanlon. We’ve discussed in previous posts the creation story, the creed, the icon, the rituals, the pagans / nonbelievers, and the sacred words. What else is left?
The Leader
Every brand needs a captain. Someone to steer [...]
Category: Books
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I’m starting a series of posts on job hunting. Why? Well, for my particular career path, marketing for a big CPG, recruiting season is right around the corner. If I could offer anything that I’ve learned along the way to help my readers get into the field, I’d be happy to offer [...]
Category: Books, Job / Career
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Recent tweets by @jeannie_chan 