The “Origin Story” is getting more and more marketing attention these days.
As far as products go, wine is the king of the origin story. Every wine has an origin, and that origin means something. That origin is supposed to affect the product in a tangible way.
Then, I remember chocolate making this [...]
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Category: Retail, Strategy / Tactics
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I was in Vegas this past weekend… and it was FUN! And, no, I did not lose money… that’s because I did not gamble. You may ask then what DID I do in Vegas if not gamble. Well, I ate, a lot. I went out clubbing. And, I shopped – mostly window shopped… Today’s Vegas [...]
Category: Retail, Strategy / Tactics
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Last week has been all about food!
I started with attending a local food festival with my co-worker featuring locally owned restaurants, and then I hit a chocolate festival. And it is my theory that every food can be made better with cheese and chocolate… these two events reminded me of this theory
First, a [...]
Category: Promotion, Public relations, Retail
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