Science Diet Small & Toy Breed
Campaign development and execution
Project Description
To support the launch of a line extension range, a fully integrated marketing plan was developed. Creative was briefed to speak to the unique needs of small breed dogs, a message that resonated with the dog owners. Touchpoint plan included targeted digital advertising, direct-to-consumer, shopper marketing, couponing, influencer partnership, and event marketing. Managed campaign execution and effectively recruited new users to the franchise and minimized cannibalization.
Project Details