Philips Norelco Maximum Cutting Performance
Marketing message development to campaign execution
Project Description
Identified a need to develop a marketing message for the Philips Norelco grooming range. Developed marketing message directions based on technical feasibility, brand fit, and competitive dynamics. Validated message directions quantitatively against competitive benchmarks. Briefed creative development on the selected marketing message. Activated the new messaging with a digital and shopper marketing campaign, driving share growth.
Project Details